Introducing /// 3ST – adidas

“3ST” showcases Diego Najera and Na-kel Smith in the first shoes of the 3ST family. Providing a glimpse into the advanced performance of each model as well as their co-creative origins. Through “3ST” we offer a look into the shoe’s development through the Workshop process. From design sketches to real life, the 3ST.001 & 3ST.002 are put in use by the adidas Skateboarding team.

Continue Reading

Commit Or Quit! – Ornamental Conifer – Element Skateboards

Ornamental Conifer is an artist whose background started painting trains & walls, until he discovered his skill in sign writing style which would propel him from his home turf in London to residing in LA, showing at art galleries globally and consulting for some if the biggest global brands.

It is about commitment, using ‘One Shot’ paint, a sign writer, when applying that precision on surfaces such as glass, you have one shot! Like skateboarding, it takes real commitment to make that trick. The geometric shapes demonstrate that precision in hand painting with zero error which a takes a huge amount of commitment.

The lines are faultless, so, commit or quit!

Continue Reading