etnies x Happy Hour

Sun drenched tie-dye for days, party hats, beer slings and a neon sign to beckon you to the bar when the sun goes down. The Happy Hour collab is a party in a pack. Whether you’re shotgunning a beer in the sand or slashing in the streets, etnies & Happy Hour have got you covered from wake and bake to last call.

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Etnies UK – Turkey

Eclectic styles and spots make this banger a right enjoyment for the eyeballs! Watch the edit below then pick up Vague Mag Issue 2 to see ‘Turkey’ in article form. Shredding from Ben Rowles, Dale Starkie, Jiri Bulin, Myles Rushforth, Chris Mann, Rikk Fields, Leo Turner and Lucien Costello.

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etnies x Pyramid Country (feat. Ryan Lay)

Ryan Lay introduced etnies to a friend of his for a weekend of desert camping. What we expected and what we experienced were two very different things. Pyramid Country expanded our understanding and scope of consciousness through a hunting adventure for the infamous Exeter. What happened next is something that can only be seen through the lens of Pyramid Country…

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Introducing the Winterized Collection by Etnies

These styles have been WINTERIZED. And we’re not just talking waterproof. We’re talking about a true winter shoe that has been completely overhauled & re-tread. This all-terrain collection has been modified to combat the brutal elements of winter. The outsole is made from a pure gum compound with a particularly low freezing rate and a protruding reverse lug tread pattern for maximum traction on snow and ice. The entire upper is treated with a water-repellent guard, the liner is made with insulated, quick dry material, and a gusseted tongue keeps the snow, puddles and mud from sneaking in your shoe.

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Michelin Marana: New & Improved feat. Chris Joslin

The most durable skateboarding shoe on the market has partnered with one of the world’s top manufacturers of premium rubber to develop an outsole that is 3X MORE DURABLE. The original Marana was an incredibly durable shoe, but contrary to most skate shoes, the upper was so long lasting that the 400 NBS rubber outsole could not keep up. We were able to identify a weakness in the outsole as an opportunity to make the shoe even better than before and in an effort to continuously improve the world’s most durable skateboarding footwear, etnies joined forces with Michelin to translate the performance and durability of Michelin tires to the outsole of a shoe.

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#etniesGivesBack at the LA Mission 2017

When etnies owner, Pierre-Andre Senizergues first arrived in America to pursue his dream to skate, he found himself homeless on the streets of Venice, California. Today, this experience is still one of the reasons why he is passionate and proud that etnies has given away a total 45,500 pairs of shoes worth $2.7 million in retail value in downtown Los Angeles, the nation’s largest concentration of homeless people living and sleeping on public sidewalks.

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Behind the Design: Jameson XT

After two years of research, development, trials and tribulations, the brand has carefully crafted the etnies Jameson XT. With hidden toe cap technology, exposed STI Evolution® Foam midsole, double cup outsole and the team’s favorite grip, this model is an improved version of the Jameson E-Lite. etnies is proud to introduce the newest style in the Jameson Bloodline, the Jameson XT.

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