In honor of Independent Truck Company’s 40th anniversary we present SINCE 1978 – 40 YEARS OF ADS from the archives of INDEPENDENT TRUCK COMPANY, a compilation of our landmark ads appearing in Skateboarder, Action Now, and Thrasher Magazines from 1978 to 2018 with foreword by Lance Mountain.
NOTHING LIKE STARTING A MISSION IN MELBOURNE a few weeks after the SOTY crew went through and ripped that city a new one! That’s how skateboarding goes these days—there’s so many people traveling and getting it that there are very few places safe these days. And honestly, that’s a great thing! The day we flew in we met up with Alex Lawton, who is from Melbourne and was coming on the trip with us, the first words out of his mouth were, “Those dudes just killed every spot. We should just chill here for four days and get things started when we get to Canberra.” And although that sounded tempting, it’s kind of ridiculous to fly 8,000 miles to kick it and party for four days straight. So instead, we approached it like any other trip: we went to as many spots as possible, kept the crew hyped, had a good time and tried to make some shit happen. Hearing about the SOTY spot destruction just got everyone more fired up to get some themselves! And that’s what we did. With a mixed crew of US and Oz rippers, a lot of glory was found and a lot of meat pies went down Down Under. – WORDS BY RHINO.
IT’S HERE. The Second release of the INDEPENDENT x THRASHER Collection – Featuring various pieces of limited apparel & trucks to burn to shreds! Take a few laps around the Detroit Ride It Sculpture Park with Marius, Kremer, T-Funk and Stearns as they heat up the sesh. Available HERE.
There are few things as legendary in skateboarding as Independent Trucks ads… Grosso spends 60 seconds calling out his favorites.
Lizzie Armanto for Independent Trucks.
The Norwegian Hammer knocks out a 6 Pack in Sydney, skål! Hosted by Eric Dressen & RHINO… Keep an eye out for the “No Meat Pies, No Glory” vid dropping on Thrasher Mag next week!
Fire it Up! Here’s some action from Chicano Park with Winkowski, “Lefty,” Willis, Borden, Kader, Pelka, and all the homies.
“Built To Grind” Trucks available NOW! 139, 144, 149, 159, 169 Stage XI Standard Polish Silver hanger with Thrasher BTG pad print – Red baseplate, silver hardware, and black bushings.
Potrero del Sol is one of the sickest parks to float around with the crew. Here’s a taste of some on site with Dylan Witkin, Zach Allen, Clive Dixon, and more! Fire it up!
“Time to Grind” Trucks available NOW! 139, 144, 149, 159, 169 Stage XI Standard Polish Silver hanger with Thrasher TTG pad print – Matte Black baseplate, silver hardware, and red bushings.
Seven dudes, ten hot-as-hell days in the South, 1,000 PBRs and seventeen gallons of perspiration—NHS sent some soldiers into battle this summer and they came home victorious (and drenched). Looks like rails slide better when they’re dripping with sweat.
Ease into summer with the all NEW Banner Collection “Party Pack,” Available Now at your Local Skateshop!