You don’t know what you’re looking at. It’s hidden. Deep in the fibers. 25 years of concrete-sliding, crotch-splitting, blood-soaking, unconventional research and development have gone into this denim. You’re looking at a highly technical product developed at secret locations all over the world. Not by scientists in a lab (’cause it’s not an exact science). We have to get things wrong to make things right. If the streets are the laboratory, then we are the rats. So please, be our guest. Wear our denim. These quality made, fit for comfort, tougher because they’re designed for skateboarding, Volcom Brand Jeans.