VIOLET/LIFE

Life Skateboards was started in the early ’90s by pro skater Ron Allen after leaving H-Street. The name of the company came from De La Soul’s track This Is a Recording 4 Living In a Fulltime Era (L.I.F.E). The team included Sean Sheffey, John Reeves, John Deago, Kien “Donger” Lieu, and Ron Allen himself—just to name a few.

Life dropped their defining video, A Soldier’s Story, in 1991. The video was gritty and unfiltered, introducing Sean Sheffey in his breakthrough part that closed the video and helped cement Life as a company.

Life Skateboards was active roughly from 1990 until about 1993.

Now in 2025, Violet has teamed up with Life’s creator Ron Allen to release shirts and boards featuring the original Life shape and the iconic logo that Ron drew himself when he started the company.

Appearances by Ron Allen, Troy Gipson, Patrick O’Mara, Kris Brown and Mike Ward.

Shop the Collection HERE.

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ACE TRUCKS || Lawrence Ravail For AF1 Inverted

Originally from Reunion Island now living in Bordeaux, Lawrence Ravail has made a strong statement in short order with skating that is representative of that journey. He approaches with finesse and finishes with impactful stomps, leaving stairs, gaps, ledges, bar hops and banks in ruins. A well rounded field test that makes a great case for the AF1 Inverted truck being the best skateboarding truck in the world.

AF1 Inverted trucks and baseplates are available at your local skateshop and direct at mesaskatesupply.com

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