In 1992 the Element seed was planted. Their goal was simple, to be the best they could be in the most honest and ethical way possible. Element joined together to elevate what we all truly believe in. Today they continue to create the art, direction and message on a constant path to bring progress to skateboarding. Element is more than a business; they are a family, all on the same journey for the growth within ourselves, element and all that surrounds us.