The most durable skateboarding shoe on the market has partnered with one of the world’s top manufacturers of premium rubber to develop an outsole that is 3X MORE DURABLE. The original Marana was an incredibly durable shoe, but contrary to most skate shoes, the upper was so long lasting that the 400 NBS rubber outsole could not keep up. We were able to identify a weakness in the outsole as an opportunity to make the shoe even better than before and in an effort to continuously improve the world’s most durable skateboarding footwear, etnies joined forces with Michelin to translate the performance and durability of Michelin tires to the outsole of a shoe.
etnies x Flip (feat. Matt Berger)
“Since I turned pro for FLIP, my board graphics have mostly been beaver themed. I felt that this collaboration was a rad opportunity to go in a different direction taking inspiration from older graphics.” – Matt Berger
#etniesGivesBack at the LA Mission 2017
When etnies owner, Pierre-Andre Senizergues first arrived in America to pursue his dream to skate, he found himself homeless on the streets of Venice, California. Today, this experience is still one of the reasons why he is passionate and proud that etnies has given away a total 45,500 pairs of shoes worth $2.7 million in retail value in downtown Los Angeles, the nation’s largest concentration of homeless people living and sleeping on public sidewalks.
NEW Vegan Jameson HT (feat. Ryan Lay)
Introducing the Vegan Jameson HT. Gathering inspiration from Ryan Lay’s personal life choice and his performance needs in skateboarding footwear, etnies set out to create a durable, high-performance skate shoe for all vegan skaters. A variety of footwear can be considered vegan because they are made with all canvas and animal-friendly products. Although, they are not designed to last the daily abuses provided by skateboarding. The Jameson HT is constructed with synthetic suede across the toe box and an additional hidden flow molded toe cap as used in the Jameson XT. This flow molded toe cap under the vamp provides long-lasting durability. Utilizing the cupsole construction developed from the infamous Jameson SL for that faux vulc look with cupsole impact protection and durability.
Behind the Design: Helix
As the heart of the etnies innovation engine, the Helix pumps the blood into the Bloodlines and advances footwear technology for skateboarders. Within its design details, you will find skate performance DNA reminiscent of each Bloodline, offering the fundamental needs of a skate shoe: durability, impact resistance, breathability and grip.
Behind the Design: Jameson XT
After two years of research, development, trials and tribulations, the brand has carefully crafted the etnies Jameson XT. With hidden toe cap technology, exposed STI Evolution® Foam midsole, double cup outsole and the team’s favorite grip, this model is an improved version of the Jameson E-Lite. etnies is proud to introduce the newest style in the Jameson Bloodline, the Jameson XT.
NEW Jameson XT (feat. Julian Davidson) – etnies
Julian Davidson test out the all new Jameson XT from etnies.
Behind the Design: Jameson SL
etnies goes behind the design of the Jameson SL.
etnies x Bones
The etnies X Bones collaboration pays homage to an era when ramps were built with friends and skaters spray painted logos on every surface. Matt Berger, Chris Joslin and Trevor McClung lead the alliance in commemorating the brands’ 30-year legacies by channeling a day in age when the times were simpler, skateboarding was being revolutionized and phones weren’t recording every moment.
Point A to E ( feat. the Scout )
As the foundation of the Point A to E Collection, the etnies Scout & Scout XT are the perfect lightweight and comfortable off-the-board shoe to accompany you on any adventure.
Grizzly X Etnies Release Party 2016
Grizzly & Etnies Skateboarding recently teamed up on a collaboration and had a party at Grizzly Flagship Store to celebrate the release.
Grizzly x Etnies – Chris Joslin
The Etnies x Grizzly collection is a nineties survival guide. Within this collection are all of the essentials necessary to survive a day in the life of Chris Joslin.