FIRST LOOK: Stranger Things x Santa Cruz Skateboards Collection – 2025

This limited Stranger Things collab features a lineup of multicolor glow-in-the-dark decks and a range of Stranger Things-inspired apparel that brings the world of Hawkins under your feet and to your closet. Bold graphics, haunting details, and that unmistakable Santa Cruz look—all designed to turn heads whether you’re bombing down that hill or heading into the Upside Down.

Continue Reading

TYPE by Santa Cruz Skateboards

Santa Cruz Skateboards, located in Santa Cruz California, was established in 1973 by then owners, Richard Novak, Doug Haut and Jay Shuirman who founded NHS Inc. Santa Cruz Skateboards has long been revered as one of the original skateboard companies that has not only survived over the years, but contributed to the innovation and modernization of skateboards and skateboarding. From the beginning, ‘TIL THE END.

Continue Reading

STOMPING GROUNDS – KEET OLDENBEUVING & BYST ACADEMY

If the World Skateboarding Tour brings together skateboarders of the world in a kind of circular flowering, then those roots stretch out like spokes from the WST hub to a whole lot of very different backgrounds from which each of our skateboarders came.

The first episode focuses on the charismatic twenty-year-old Dutchwoman Keet Oldenbeuving from Utrecht in the Netherlands. From dragging a grind rail out the front of her house to featuring in video parts for Nike and Santa Cruz Skateboards, Keet has already managed to strike a sponsorship balance few achieve in this day and age.

Continue Reading