Introducing the Helix – etnies

The Helix is the heart of the etnies innovation engine. It is the brand’s pinnacle style that enables etnies to push the limits of skateboarding footwear. The Helix pumps the blood into the Bloodlines and advances footwear technology for skateboarders. Within its design details, you will find skate performance DNA reminiscent of each Bloodline, offering the fundamental needs of a skate shoe: durability, impact resistance, breathability and grip. This new style fulfills the core needs of every skateboarder, elevating the Helix to the apex of the etnies footwear line.

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Making It Happen – Trailer

“Making It Happen” is a skateboarding video short inspired by New York City and the diverse mix of culture and talent the city gathers from around the globe. Directed by Ricardo Napoli “Making It Happen” brings together a combination of different styles, personalities, and cultures from NYC’s locals to it’s visitors worldwide from places including Florida, Brazil, Japan, Canada, Dominican Republic, Germany, Switzerland, Australia, Argentina, Uruguay and South Africa. Filmed exclusively in New York City.

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Tom Asta – Right To Exist | Available Now

Santa Cruz Skateboards is proud to present “Right To Exist.” The first full length Santa Cruz Skateboards video since 2005. Filmed over the span of a year and a half and featuring Kevin Braun, Eric Dressen, Blake Johnson, Tom Remillard, Steve Alba, Mikey Curtis, Tom Knox, Dylan Williams, Tom Asta, Erick Winkowski, Emmanuel Guzman and Jason Jessee.

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Keyaki Ike – Almost Dawn

The day has finally come. A Monster worthy skateboarder debuts from Far East Osaka. His name is KEYAKI IKE. At just 15 years old, he has already skated at TAMPA AM twice with top ranks. When it comes to skateboarding, he loves charging not only the challenges of handrails and long staircases, but also transitions with mad technique. Keyaki’s Almost Dawn is 10 months in the making, I guess you could even call it his 2016 recap. As you’ll see the fs lip slide to big spin on the stairs and the last shot of the BS 50-50, these were on his first try. Insane right?. Ever evolving, he continuous to progress rapidly to the next level. We’re ready to see what 2017 holds for this skate prodigy. The skate world is watching.

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