At first glance of the CCS Movement Jeans ad, there are a few things you’d never know. You couldn’t possibly know that Kevin Kowalski took a leaf blower and broom to the spot before rolling in. You almost definitely would never guess that Cody Lockwood stood in to help with the lighting, or that Kevin did it fourth try. But the most impressive and surprising bit of all (and this is totally subjective) is that Kevin made it look chill to slide out of. Pretty much anything on this would be sketchy to try, but he somehow remained in control and mellow about the whole thing. Even though this trick was anything but.