Nike SB | GIZMO

In 1996, Elissa Steamer pushed her way into skateboarding’s spotlight with a stand-out style that transcended gender and commanded respect. Through video and grassroots touring, Elissa, whose nickname “GIZMO” her father bestowed upon her, became a favorite to many, inspiring generations of skateboarders for years to come. Proof that progression in skateboarding is more than just tricks.

Nike SB proudly presents GIZMO, their first all-women’s skate video and homage to Elissa and testament of what’s to come. Featuring Lacey Baker, Leticia Bufoni, Hayley Wilson, Sarah Meurle, Josie Millard, Nicole Hause, Aori Nishimura, Rayssa Leal and Elissa Steamer. Directed by Jason Hernandez with assistance from Tyler Smolinski, GIZMO is dedicated to those breaking open new lanes.

“Gizmo” and Nike SB’s Broadening of the Skate Community

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Cody Chapman for the Newport Hi – LAKAI

Cody Chapman comes correct with his team edition Newport Hi Colorway and Cold Dawg Pack. Cody moved to Los Angeles 6 months ago and has stayed busy in the streets. When deciding what to shoot for his newest ad, he decided to take it back home to Santa Cruz, CA right down by the beach. Enjoy this commercial from Cody’s ad shoot complete with homies, brews, and plenty of stoke!

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The Fremont Vulc by Yonnie Cruz – LAKAI

When it came time for Yonnie to design a team edition shoe, he decided to put his own spin on an existing model that he already loved to skate, the Fremont. Yonnie updated and colored the Fremont upper and put it on our PARA-MOUNT™ outsole with DELUX-LITE™ footbeds and custom insole artwork. Watch him put them to the test in this heavy line at Union Square. Pick up a pair HERE.

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Z-Flex – The Pool Search (Jay Adams Model)

When the waves are flat, there’s only one thing to do in Venice Beach, skate! Tim Misagal, Sean Johnson, and Hayden Hanson meet up for a morning session at the Venice Skatepark before hitting the road in search of the perfect backyard pool. In preparation for summer, the boys are riding the new Jay Adams Model from Z-Flex. This board is a throwback pool shape, with a look that is reminiscent of the heyday of Venice Beach skateboarding. Know your roots!

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