Riley came to Lakai after the launch of his Dad’s shoe, inspired by the commercial that Tony and Manchild had created. He wanted to do something similar, a conceptual commercial with a collection to match. Riley decided to create an 80’s Dogtown vibe with the shoes, apparel, and commercial. Baker was down to make it a co-branded project, and the rest is history.
Nike SB | Polar Rico
The Nike SB x Polar Skate Co. Air Trainer I and Blazer Low are available today exclusively in skate shops.
Introducing /// 3ST.004 X Miles Silvas – adidas
Proof of precision. Miles Silvas kicks off adidas’ monthly installment of the Rider Series with a bang. Left to right, regular to switch, Miles puts his signature colorway of the 3ST.004 to the test. Find your pair of the 3ST.004 X Miles Silvas now at local skate shops and online HERE.
Converse CONS One Star Pro Alexis Sablone
Alexis Sablone cruises around New York City in her all new One Star Pro AS.
Kyle Walker For Thunder Trucks
Kyle Walker with some flight control for his new Thunderbird Pro Hollow Lights, available in 147,148 & 149 in skate shops now.
Creature Quickie: Jhancarlos Gonzalez
Creature Am, Jhancarlos Gonzalez from Colombia came through Santa Cruz and hit the local park with a clean attack and Creach Pro Guest, Kevin Bækkel in this episode of our Creature “Quickie”.
Bones Bearings BIG BALLS – Evan Smith & Chris Blake
Bones Bearings BIG BALLS™ “You have to have BIG BALLS”. Ask for them by name.
Introducing the éS ABA Pack
Tom Asta, Kelly Hart and Shmatty ripping in the new éS ABA capsule.
Nike SB | GIZMO
In 1996, Elissa Steamer pushed her way into skateboarding’s spotlight with a stand-out style that transcended gender and commanded respect. Through video and grassroots touring, Elissa, whose nickname “GIZMO” her father bestowed upon her, became a favorite to many, inspiring generations of skateboarders for years to come. Proof that progression in skateboarding is more than just tricks.
Nike SB proudly presents GIZMO, their first all-women’s skate video and homage to Elissa and testament of what’s to come. Featuring Lacey Baker, Leticia Bufoni, Hayley Wilson, Sarah Meurle, Josie Millard, Nicole Hause, Aori Nishimura, Rayssa Leal and Elissa Steamer. Directed by Jason Hernandez with assistance from Tyler Smolinski, GIZMO is dedicated to those breaking open new lanes.
“Gizmo” and Nike SB’s Broadening of the Skate Community
Cody Chapman for the Newport Hi – LAKAI
Cody Chapman comes correct with his team edition Newport Hi Colorway and Cold Dawg Pack. Cody moved to Los Angeles 6 months ago and has stayed busy in the streets. When deciding what to shoot for his newest ad, he decided to take it back home to Santa Cruz, CA right down by the beach. Enjoy this commercial from Cody’s ad shoot complete with homies, brews, and plenty of stoke!
Introducing Big Balls! – Bones Bearings
Ask for them by name!
enjoi – Rad Dad
This one is for all the rad dads out there, the Jackson Pilz Rad Dad Cruiser. Rad Dads Click HERE.