Lakai x Baker Riley Hawk Collection

Riley came to Lakai after the launch of his Dad’s shoe, inspired by the commercial that Tony and Manchild had created. He wanted to do something similar, a conceptual commercial with a collection to match. Riley decided to create an 80’s Dogtown vibe with the shoes, apparel, and commercial. Baker was down to make it a co-branded project, and the rest is history.

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Nike SB | GIZMO

In 1996, Elissa Steamer pushed her way into skateboarding’s spotlight with a stand-out style that transcended gender and commanded respect. Through video and grassroots touring, Elissa, whose nickname “GIZMO” her father bestowed upon her, became a favorite to many, inspiring generations of skateboarders for years to come. Proof that progression in skateboarding is more than just tricks.

Nike SB proudly presents GIZMO, their first all-women’s skate video and homage to Elissa and testament of what’s to come. Featuring Lacey Baker, Leticia Bufoni, Hayley Wilson, Sarah Meurle, Josie Millard, Nicole Hause, Aori Nishimura, Rayssa Leal and Elissa Steamer. Directed by Jason Hernandez with assistance from Tyler Smolinski, GIZMO is dedicated to those breaking open new lanes.

“Gizmo” and Nike SB’s Broadening of the Skate Community

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Cody Chapman for the Newport Hi – LAKAI

Cody Chapman comes correct with his team edition Newport Hi Colorway and Cold Dawg Pack. Cody moved to Los Angeles 6 months ago and has stayed busy in the streets. When deciding what to shoot for his newest ad, he decided to take it back home to Santa Cruz, CA right down by the beach. Enjoy this commercial from Cody’s ad shoot complete with homies, brews, and plenty of stoke!

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