Ryan Lay introduced etnies to a friend of his for a weekend of desert camping. What we expected and what we experienced were two very different things. Pyramid Country expanded our understanding and scope of consciousness through a hunting adventure for the infamous Exeter. What happened next is something that can only be seen through the lens of Pyramid Country…
Introducing the Winterized Collection by Etnies
These styles have been WINTERIZED. And we’re not just talking waterproof. We’re talking about a true winter shoe that has been completely overhauled & re-tread. This all-terrain collection has been modified to combat the brutal elements of winter. The outsole is made from a pure gum compound with a particularly low freezing rate and a protruding reverse lug tread pattern for maximum traction on snow and ice. The entire upper is treated with a water-repellent guard, the liner is made with insulated, quick dry material, and a gusseted tongue keeps the snow, puddles and mud from sneaking in your shoe.
Michelin Marana: New & Improved feat. Chris Joslin
The most durable skateboarding shoe on the market has partnered with one of the world’s top manufacturers of premium rubber to develop an outsole that is 3X MORE DURABLE. The original Marana was an incredibly durable shoe, but contrary to most skate shoes, the upper was so long lasting that the 400 NBS rubber outsole could not keep up. We were able to identify a weakness in the outsole as an opportunity to make the shoe even better than before and in an effort to continuously improve the world’s most durable skateboarding footwear, etnies joined forces with Michelin to translate the performance and durability of Michelin tires to the outsole of a shoe.
etnies x Flip (feat. Matt Berger)
“Since I turned pro for FLIP, my board graphics have mostly been beaver themed. I felt that this collaboration was a rad opportunity to go in a different direction taking inspiration from older graphics.” – Matt Berger
#etniesGivesBack at the LA Mission 2017
When etnies owner, Pierre-Andre Senizergues first arrived in America to pursue his dream to skate, he found himself homeless on the streets of Venice, California. Today, this experience is still one of the reasons why he is passionate and proud that etnies has given away a total 45,500 pairs of shoes worth $2.7 million in retail value in downtown Los Angeles, the nation’s largest concentration of homeless people living and sleeping on public sidewalks.
Introducing the Helix – etnies
The Helix is the heart of the etnies innovation engine. It is the brand’s pinnacle style that enables etnies to push the limits of skateboarding footwear. The Helix pumps the blood into the Bloodlines and advances footwear technology for skateboarders. Within its design details, you will find skate performance DNA reminiscent of each Bloodline, offering the fundamental needs of a skate shoe: durability, impact resistance, breathability and grip. This new style fulfills the core needs of every skateboarder, elevating the Helix to the apex of the etnies footwear line.
NEW Jameson XT (feat. Julian Davidson) – etnies
Julian Davidson test out the all new Jameson XT from etnies.
Behind the Design: Jameson SL
etnies goes behind the design of the Jameson SL.
etnies x Plan B (feat. Trevor McClung)
etnies and Plan B link up for the latest collaboration, with shared rider Trevor McClung in the spotlight.
Point A to E ( feat. the Scout )
As the foundation of the Point A to E Collection, the etnies Scout & Scout XT are the perfect lightweight and comfortable off-the-board shoe to accompany you on any adventure.
Grizzly X Etnies Release Party 2016
Grizzly & Etnies Skateboarding recently teamed up on a collaboration and had a party at Grizzly Flagship Store to celebrate the release.
Grizzly x Etnies – Chris Joslin
The Etnies x Grizzly collection is a nineties survival guide. Within this collection are all of the essentials necessary to survive a day in the life of Chris Joslin.