Skateboarding and street art. The Holiday collection closes out a year-long homage to HUF’s past. Taking inspiration from 90s skate culture, the collection gets an additional dose of winter-ready pieces with nods to friends in NYC, San Francisco, London and Tokyo. Shop the Holiday Collection HERE.
Introducing The HUF x FELT Collection
“Life Isn’t So Bad.” HUF proudly partners with New York City-based streetwear brand FELT (For Every Living Thing) on a collaborative collection celebrating NYC’s renowned neighborhood staple, the corner bodega. Checkout the full collection HERE.
HUF Soto Weartest Video Contest Highlights
HUF is proud to announce the debut of the new HUF Soto cupsole. Previously unavailable in a skate shoe, the Soto features HUF’s new “Infinity Rubber,” a specially formulated rubber compound that is significantly more durable and grippier than standard rubber formulas. To commemorate the launch, HUF selected eighteen top independent skateshops throughout the US to participate in HUF’s Soto Video Weartest Contest. Shops chose their riders, we sent each shop a pair of the Soto, and the skaters were given three weeks to film a video part… in one pair of shoes.