For the Love of Skateboarding
NUESTRA CULTURA AL MUNDO is an adidas platform honoring Hispanic and Latino/a/e voices shaping sport, culture, and community.
The 2025 campaign spotlights Jenn Soto and Diego Najera, two community architects, each redefining what it means to lead with creativity, authenticity, and cultural pride.
3MC is the three-stripe modern classic made for all of us. From the hours spent skateboarding to the hours in between, take a look into the world around Lucas, Donta, Nora and friends in Los Angeles, California. Featuring Lucas Puig, Donta Hill, Nora Vasconcellos, Marc Johnson, Lil Dre, Jen Soto, Jack Fardell, Diego Najera, Felipe Gustavo and Daewon Song.
Hang out with Jennifer Soto at the Bridge Skatepark and then hit the streets with some raw footage for Classic Skateshop.