Last month Nike SB flew in a bunch of skate shops to skate around Minneapolis, MN for 3 days and try out some of the new Nike Orange Label shoes. At the end of the trip they had stacked up enough footage for a 3 song edit! Featured skateshops – Premier, Familia, Subsect, Rukus, Humidity, Blacklist, Plus, Westside, Black Sheep, Uprise, Labor and Civil.
Another year. Another beer. The SB team takes Copenhagen for its 2019 Open. Ishod won, but nobody loses at CPH.
10 years ago Stefan Janoski proved that keeping things simple requires skill and conviction. In pursuit of the perfect skate shoe, his ardent approach to the design process turned his first signature Nike SB into an instant icon, eventually evolving into a franchise with 1,500+ versions to date.
The Nike SB x Polar Skate Co. Air Trainer I and Blazer Low are available today exclusively in skate shops.
Before Wheels of Fortune 2019 kicked off in Seattle, the GIZMO crew hit up Bellevue Skate Plaza. Join Elissa Steamer, Lacey Baker, Sarah Meurle and Leticia Bufoni’s session.
In 1996, Elissa Steamer pushed her way into skateboarding’s spotlight with a stand-out style that transcended gender and commanded respect. Through video and grassroots touring, Elissa, whose nickname “GIZMO” her father bestowed upon her, became a favorite to many, inspiring generations of skateboarders for years to come. Proof that progression in skateboarding is more than just tricks.
Nike SB proudly presents GIZMO, their first all-women’s skate video and homage to Elissa and testament of what’s to come. Featuring Lacey Baker, Leticia Bufoni, Hayley Wilson, Sarah Meurle, Josie Millard, Nicole Hause, Aori Nishimura, Rayssa Leal and Elissa Steamer. Directed by Jason Hernandez with assistance from Tyler Smolinski, GIZMO is dedicated to those breaking open new lanes.
“Gizmo” and Nike SB’s Broadening of the Skate Community
Can’t stop. Won’t stop. Yuto Horigome for April Skateboards.
Luan Oliveira, Cezar Gordo, Lucas Rabelo and crew take it back to where it all started, Praça da Matriz in Porto Alegre, to break in the new Zoom Janoski Slip Remastered by Matriz Skate Shop, releasing Saturday, May 11 at Matriz, Thursday May 16 in skate shops everywhere and Nike.com Saturday, May 18.
The Nike SB Dojo in Tokyo, Japan opened Saturday, April 6. To christen the park, Ishod Wair, Shane O’Neill, Guy Mariano, Yuto Horigome, Aori Nishimura, Daisuke Ikeda and others hopped over to the Land of the Rising Sun for a quick demo and signing session.
São Paulo: concrete jungle, metropole. The SB Brasil team transmutes this grey city with their powerful colors of energy and style. Featuring Luan Oliveira, Yuri Facchini, Gabriel Fortunato, Rayssa Leal, Rodrigo Petersen, Lucas Rabelo, Pamela Rosa and more.
The colors, the textures, the spots. A whirlwind video from the Nike SB Mexico team. This is Vórtice. Featuring Carlos Padilla, Roberto Bueno Espinosa, Gerado Rivera Nenos, Alfredo Franco, Daniel Vela, Brayan Coria, Erick Silva, and Gus Servin.
Ten days in Atlanta with Frog Skateboards, featuring Chris Milic, Jesse Alba, Antonio Durao, Nolan Benfield, Daniel Kim, Hayden Burns and Luis Ouida.