PRod & Chris Roberts “I Used To Skate” – STORIED

In “Paul Rodriguez & Chris Roberts I Used To Skate”, we take a stroll through other-worldly, Venice Beach, CA in search of skaters…and used to skaters. And neither were hard to find. Our hosts, Paul Rodriguez and Chris Roberts of the famed “The Nine Club”, take us on a stroll down the Venice storefront sidewalk path for some kickflips, some heel flips, some bigspins, some slams and a lot of Chris’. But first, they break down why we are shooting this episode. The Answer? To celebrate not only GSD “International Go Skateboarding Day 2026” but also “Paul Rodriguez Day” in Los Angeles.

Signed “I Used To Skate” decks by both Prod & Crob available now HERE

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Paul Rodriguez’s Evolution: Fatherhood & Skateboarding Longevity | Captain of Industry Ep. 3

In this third and final episode of Captain of Industry, Paul Rodriguez shares a few of the secrets to his success—and how he’s watched his goals shift before his eyes. P-Rod talks about what it’s been like skating since he was 12, pushing through bouts of burnout, and continually finding the hunger to reach new peaks.

He also reflects on growing up watching his dad live out his dream at the highest level, and how that inspired P-Rod to chase his own. Then, at 23—right in the prime of his career—he had a daughter of his own, pushing him to shift gears once again.

Paul has been putting in the hard work for years and, over time, has learned the keys to staying inspired.

“All the cliché, corny stuff that you hear—‘Passion. Love for the game. Focus. Dedication.’—they’ve become clichés for a reason. Because they’re true.” — Paul Rodriguez

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P-Rod’s Mindset: Brand Deals, Primitive Growth & Skateboarding First | Captain of Industry Ep. 2

Episode two of Captain of Industry picks up with P-Rod recapping his, at times, lucky findings in life. However, nothing has proved more important than maintaining a keen focus on his craft—and delivering.

Which he has, time and again.

P-Rod takes us through his early days landing major sponsorship deals, starting a beer company with a marketing plan that returned 10x his investment, and the early stages of transforming Primitive. It wasn’t always golden skateboard drops and two-minute sell-throughs, though.

Paul knows all too well that business and culture decisions rarely align. He’ll be the first to welcome you to say what you will about his business choices. But you can never say he wasn’t on his board—skating in the streets, putting out video parts, and consistently contributing to the culture.

“In my mind, if I’m going to take these opportunities, then I better make sure that I always come correct when it comes to the streets.” — Paul Rodriguez

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Channel Nine: Daewon Song’s Big Brother Cover, New Balance “Running Numbers”, P-Rod in studio

Welcome to Channel Nine. This week Paul Rodriguez joins to talk about the NB Numeric’s “Running Numbers” US Tour 2025 video, Rick Kosick breaks down his iconic photo of Daewon Song for the cover of Big Brother magazine in a new segment “Frame By Frame”, The Retail Report featuring 808 Skateshop in Hawaii and much more!

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