Paul Rodriguez’s Evolution: Fatherhood & Skateboarding Longevity | Captain of Industry Ep. 3

In this third and final episode of Captain of Industry, Paul Rodriguez shares a few of the secrets to his success—and how he’s watched his goals shift before his eyes. P-Rod talks about what it’s been like skating since he was 12, pushing through bouts of burnout, and continually finding the hunger to reach new peaks.

He also reflects on growing up watching his dad live out his dream at the highest level, and how that inspired P-Rod to chase his own. Then, at 23—right in the prime of his career—he had a daughter of his own, pushing him to shift gears once again.

Paul has been putting in the hard work for years and, over time, has learned the keys to staying inspired.

“All the cliché, corny stuff that you hear—‘Passion. Love for the game. Focus. Dedication.’—they’ve become clichés for a reason. Because they’re true.” — Paul Rodriguez

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P-Rod’s Mindset: Brand Deals, Primitive Growth & Skateboarding First | Captain of Industry Ep. 2

Episode two of Captain of Industry picks up with P-Rod recapping his, at times, lucky findings in life. However, nothing has proved more important than maintaining a keen focus on his craft—and delivering.

Which he has, time and again.

P-Rod takes us through his early days landing major sponsorship deals, starting a beer company with a marketing plan that returned 10x his investment, and the early stages of transforming Primitive. It wasn’t always golden skateboard drops and two-minute sell-throughs, though.

Paul knows all too well that business and culture decisions rarely align. He’ll be the first to welcome you to say what you will about his business choices. But you can never say he wasn’t on his board—skating in the streets, putting out video parts, and consistently contributing to the culture.

“In my mind, if I’m going to take these opportunities, then I better make sure that I always come correct when it comes to the streets.” — Paul Rodriguez

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Channel Nine: Daewon Song’s Big Brother Cover, New Balance “Running Numbers”, P-Rod in studio

Welcome to Channel Nine. This week Paul Rodriguez joins to talk about the NB Numeric’s “Running Numbers” US Tour 2025 video, Rick Kosick breaks down his iconic photo of Daewon Song for the cover of Big Brother magazine in a new segment “Frame By Frame”, The Retail Report featuring 808 Skateshop in Hawaii and much more!

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Primitive Skate Proudly Welcomes Aimu Yamazuki

“I first came across Aimu on Instagram’s Explore page. He had posted a little line that opened with a kickflip, and it was one of the most amazing flatground kickflips I had ever seen. I went straight down the rabbit hole watching all his videos. Instantly, I became a fan. His pop, his power, his board control, his finesse, and the way he stays calm on the board—it’s just really beautiful to watch him skate.

At Primitive, we have always built our team around three eras: honoring the past, representing the present, and pushing the future. I take pride in helping carry that mission forward by supporting the next generation of skaters who are laying the foundation for where skateboarding is headed. After watching Aimu skate—and later getting the chance to meet and skate with him myself—I knew right away he was going to be an important part of that future, carrying the torch not just for Primitive but for skateboarding as a whole.

I am honored to officially welcome Aimu Yamazuki to the Primitive Skate family.” – Paul Rodriguez

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Happy Go Skateboarding Day

This film was born from Mike Marasco’s lifelong love for both skateboarding and cinema — a personal project created with nothing but pure intention.

When he approached Paul with the concept, “The Blueprint for Dreams,” they talked about all the different directions his life could have taken — how everything might have changed had he not gotten back up after those first early falls as a kid, just days into picking up a skateboard.

At its core, this story is about failure — and more importantly, what you do after. The blueprint is simple: fall, get back up, and keep the dream alive.

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Nike SB | Copenhagen Open 2025

If you missed the summer’s “must-attend” event, we’ve got all the action from Copenhagen Open 2025 right here. Featuring Grant Taylor, Oski Rozenberg, Yurin Fujii, Eric Koston, Dashawn Jordan, Shane O’Neill, Jake Anderson, Juni Kang, Sky Brown, Rune Glifberg, Cata Diaz, Arin Lester, Donovon Piscopo, Mason Silva, Ishod Wair, Hayley Wilson, Paul Rodriguez, Leo Baker, Carlos Ribeiro, Toby Ryan and many, many more.

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