Behind the design of the Nike SB AF-1 with Nike Senior Color Designer, Mau Rosillo.
Featuring The Alchemist, Karim Callender, Poe Pinson, Casper Brooker and Troy Gipson.
VIOLET/LIFE
Life Skateboards was started in the early ’90s by pro skater Ron Allen after leaving H-Street. The name of the company came from De La Soul’s track This Is a Recording 4 Living In a Fulltime Era (L.I.F.E). The team included Sean Sheffey, John Reeves, John Deago, Kien “Donger” Lieu, and Ron Allen himself—just to name a few.
Life dropped their defining video, A Soldier’s Story, in 1991. The video was gritty and unfiltered, introducing Sean Sheffey in his breakthrough part that closed the video and helped cement Life as a company.
Life Skateboards was active roughly from 1990 until about 1993.
Now in 2025, Violet has teamed up with Life’s creator Ron Allen to release shirts and boards featuring the original Life shape and the iconic logo that Ron drew himself when he started the company.
Appearances by Ron Allen, Troy Gipson, Patrick O’Mara, Kris Brown and Mike Ward.
Shop the Collection HERE.
Nike SB | QuickStrike
QuickStrike is Nike SB’s latest full-length captured and edited on a “quick strike” timeline. Filmed in ten months across four continents and featuring over 40 members of the Nike SB squad. This one’s for everyone with skin in the game who stacked, battled, traveled, and trusted the plan.
Featuring Antonio Durao, Max Palmer, Noah Mahieu, Hugo Boserup, Nick Mathews, Brian Anderson, Stefan Janoski, Oskar Rozenberg, Arin Lester, Nicole Hause, Eric Koston, Mason Silva, Carlos Ribeiro, Hayley Wilson, Donovon Piscopo, Dashawn Jordan, Sean Malto, Jack O’Grady, Cyrus Bennett, Jake Anderson, Vilma Stal, Sarah Meurle, Ville Wester, Raph Langslow, Casper Brooker, Eetu Toropainen, Kyron Davis, Nils Matijas, Gus Gordon, Kevin Bradley, Blake Carpenter, Poe Pinson, Georgia Martin, Ishod Wair, Tanner Burzinski, Karsten Kleppan, Ben Lawrie, Dylan Jaeb, Noah Nayef, Korahn Gayle, Joe Campos, Troy Gipson, Seven Strong, John Fitzgerald, Vince Palmer, Daan Van Der Linden, Youness Amrani, Grant Taylor, Karim Callender, Elijah Odom, Andrew Wilson, Enzo Kurmaskie, Nik Stain, and Didrik Galasso.
FIZZY POP BOYZ.
Featuring Mark Gonzales, Javier Nunez, Cody Simmons, Seven Strong, Auguste Bouznad, Jax Effs, Zion Effs, Marcos Montoya, Joe Campos, Kader Sylla, Patrick O’mara, Troy Gipson and Kris Brown.
G-FILES 002 – JENKEM
Ahead of the release of the long-awaited Genesis 3 video, JENKEM brings you G-FILES 002 by Ian Ostrowski.
Ian’s a friend of Jenkem, a recurring contributor, and he holds it down with a dope crew of up-and-comers out of the Pacific Northwest. Featuring Dylan Clark, Caden Smith, Jasper Levine, Xavier Holte, Alex Lobasyuk, Nacho Ponce, Tim Hogan, Rafi Dadd, KJ Phanissay, Jacob Ball, Darrian Williams, Cass Bermudez, Bao Nguyen, Levi Hirose, TJ Robinson, Kam Loveless, Troy Gipson and Pepe Betancourt.
JENKEM – Bao Nguyen and Troy Gipson in “Genesis 2”
If you haven’t seen Genesis 2, by Seattle-based filmer, Ian Ostrowski, Jenkem chose two stand-out parts from Bao Nguyen and Troy Gipson to show to you all.