adidas Skateboarding Presents /// OKWR

As a continuation of adidas Skateboarding’s SSTR edit, OKWR builds on the original energy with a deeper look at the Superstar in motion. Expanding the story, delivering a new chapter that blends technical progression and style.

Filmed over a year in Tokyo, Osaka, Okinawa, Chengdu and Lyon with Kai Kishi, Kotora Mitani, Kento Yoshioka, Shin Sanbongi, Hiroki Muraoka, Lil’Dre, Nikolai Piombo, Vincent Milou, Gustav Tonnessen, Tom Snape and Jayden Zhang.

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SEARCH TEASER – ELEMENT

An audiovisual project shaped by a year of travel, unexpected turns, and the belief that the next great spot is always just around the corner. Coming soon!

Featuring Madars Apse, Jaakko Ojanen, Vincent Milou, Brandon Westgate, Vitória Mendonça, Archibald Bruno, Vinicius Costa, Rafaela Costa, Yukito Aoki, Ryo Sejiri, Leon Charo-Tite, Alexis Lacroix, Tom Barthélémy, Antoine Laurent, Filip Dziewięcki and Theophilus Löffler.

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World Skate SIT DOWN: Vincent Milou

Vincent Milou has walked skateboarding’s current highwire act better than most. Mainstream skateboarding media is currently preaching to ever-smaller congregations about what constitutes legitimacy in this tastemaking sphere of youth culture; meanwhile, contests flourish in a post-Covid era.

Sponsors want their skateboarders to do the impossible- to broadcast and narrowcast them at the same time. As something clearly has to give there- and with the tide going against cool-guy culture in this day and age of inclusion- Vincent has just recently resolved a longstanding board sponsor limbo.

He returned to Rome for WST World Cup 2025 in order to reclaim his position as the crowd’s darling everywhere he goes.

Marc Churchill sat down to get a sense of where France’s highest-ranked Street skateboarder (30th) on the WST is at in his life and skating right at this moment in time.

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