Life Skateboards was started in the early ’90s by pro skater Ron Allen after leaving H-Street. The name of the company came from De La Soul’s track This Is a Recording 4 Living In a Fulltime Era (L.I.F.E). The team included Sean Sheffey, John Reeves, John Deago, Kien “Donger” Lieu, and Ron Allen himself—just to name a few.
Life dropped their defining video, A Soldier’s Story, in 1991. The video was gritty and unfiltered, introducing Sean Sheffey in his breakthrough part that closed the video and helped cement Life as a company.
Life Skateboards was active roughly from 1990 until about 1993.
Now in 2025, Violet has teamed up with Life’s creator Ron Allen to release shirts and boards featuring the original Life shape and the iconic logo that Ron drew himself when he started the company.
Appearances by Ron Allen, Troy Gipson, Patrick O’Mara, Kris Brown and Mike Ward.
Shop the Collection HERE.