eS | Accel | The 405 Short film

éS Footwear Celebrates Iconic Skateboarding Stunt with Limited Edition ACCEL OG Release.

In Southern California, the 405 Freeway is notorious as the busiest freeway in America. So what better way to capture attention than to bring traffic to a halt and skate down the middle lane? That’s exactly what one of the original creators of éS Footwear and Go Skateboarding Day, Don Brown, did—turning a bold idea into an unforgettable moment.

With photographer Skin Phillips, they created a now-legendary image that left people questioning whether it was real or fake. The stunt didn’t just stop traffic—it went viral, putting skateboarding and Go Skateboarding Day at the forefront of global conversation.

Shop the Collection HERE.

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New Balance Numeric | Kawhi X Tiago

After decades of skateboarding interpreting and reimagining basketball silhouettes, for the first time ever basketball is turning towards skateboarding for inspiration.

The KL4 x Tiago Lemos Collection represents the symbiotic relationship between basketball and skateboarding’s deep cultures, while celebrating the stories of two icons that share a mutual respect for the street and court.

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Nike SB Japan | GACHI

All killer, no filler, and packed with memorable spots and clips, GACHI is the latest video by the Japanese Nike SB squad. Starring Daisuke Ikeda, Ryo Motohashi, Taihou Tokura, and Keyaki Ike with cameos from the Japanese SB team, GACHI blends old-school film aesthetics and a pulsing soundtrack with multi-disciplined progression and plenty of gnar.

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Welcome Home – ‪Mike Vallely – Powell

On June 20th 1987 Stacy Peralta presented The Bug graphic to Mike Vallely who had his heart set on an African Elephant for his first graphic, so he rejected the art. The Bug graphic ended up being used on a team board.
Mike never stopped thinking about the art and how VCJ drew The Bug specifically for Mike. In celebration of Mike coming back to Powell-Peralta, they have all decided that The Bug’s time has come. Shipping to skate shops worldwide.

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