Emerica Presents: Sasha Barr X Reserve

Sasha Barr is a Seattle based designer, illustrator, skateboarder, and Grammy Award winning art director. When he isn’t working full time at Sub Pop Records and hosting art exhibitions, Sasha spends his time partnering up with his local skate shop 35th North and giving back to his local skate community. When the opportunity came to work with Sasha on a Reserve project, it was a no brainer. See the Sasha Barr x Reserve collection HERE.

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REMILLARD 9.25 x 31.95 WARBIRD PRODUCT CHALLENGE W/ RON WHALEY! | Santa Cruz Skateboards

Today we talk about and put to the test the all new 9.25 x 31.95 Tom Remillard Warbird deck. With a 14 inch wheel base this board was great for flip tricks and the turn was very reactive. The 7 inch nose and 6.75 inch tail make this board nice and compact at under 32 inches but without the feeling of less room for your feet. In this video Santa Cruz break down the details on each of the products and why they are great. Then we put Santa Cruz Brand Manager Andrew Cannon and Legendary SC Pro Ron Whaley to the test with three different challenges.

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JJ HORNER ARTIST PROFILE | Santa Cruz Skateboards

We had the privilege of getting a look behind the scenes with JJ Horner, one of the creative forces behind Pyramid Country, to talk about the work he has done for Santa Cruz. From Kevin Braun’s first graphic to the newest Snacks series, JJ breaks down his process, his inspirations as an artist and talks about meeting and getting to know Kevin over the years. This is a beautiful look into the creative process. Filmed and Edited by Eric Danescu.

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Emerica Presents: The Dakota Servold Wino G6 Slip-On

Dakota Servold sits down and discusses how he chose to design his signature color-way of the Wino G6 Slip-On. From selecting a full grain leather for a better fit and extra durability to custom insole artwork on a G6 Foam insole, Dakota designed his colorway to be exactly how he wanted in order to become the shoe that he chooses to skate in. Available now at skate shops or HERE.

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Tiago Lemos NM1010 – New Balance

We consider Tiago Lemos to be the best in the world. In our opinion you’d be hard pressed to find another individual with such power, technical prowess, and style on a skateboard. When Tiago joined New Balance he knew our revered history of making technical performance footwear to meet the needs of professional athletes. Numeric is proud to continue this tradition with the introduction of the 1010, the first signature shoe for Tiago Lemos. Trust Tiago. NB#

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Asta Cosmic Eyes Product Challenge | SANTA CRUZ SKATEBOARDS

Today we talk about and put to the test the all new 8.0 inch Tom Asta Cosmic Eyes Deck with art by our friend Yaia. Santa Cruz just shortened the wheelbase on this deck to give you more control than ever before and with the taper tip outline the scoop has never been easier. The video breaks down the details on each of the products and why they are great. Then we put Santa Cruz Brand Manager Andrew Cannon to the test with three different challenges.

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