PAUL RODRIGUEZ: The State of Skateboarding | X Games

Skateboarding legend Paul “P-Rod” Rodriguez (@prod) has been in the skate game for a long time now. Having been pro for almost two decades, Rodriguez has skated for some of the biggest companies in skateboarding (Girl, Plan B), before starting his own brand Primitive in 2014. In just over five years, Primitive has become one of the biggest hardware and soft goods brands in skateboarding, with a stacked pro team and clothing collaborations with brands such Rick and Morty, Kikkoman Soy Sauce, Dragon Ball Z and more.

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