Nike SB | Diamond Dunk | Documentary

In 1998, Diamond Supply Co, was born as a skateboarding hardware line that would become one of the most revered skate and lifestyle brands two decades later. Led by founder Nick Tershay, Diamond Supply Co. has since stretched into multiple subcultures, including the sneaker world, with their 2005 take on the Nike SB Dunk Low, known as the “Diamond Dunk.” Now in 2018, the brand celebrates its 20th anniversary with three new iterations of the famed sneaker. SNKRS and Nike SB look back at 2005’s Diamond Dunk seminal launch and how it shaped sneaker cultures for years to come. Pick them up HERE.

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DIAMOND X MICHAEL JACKSON

The capsule collection, launching on September 15, is a 17-piece collection including graphic long and short sleeve tees, hoodies, sweatpants, a hat and a skate deck – all featuring iconic imagery of the King of Pop that’s sure to bring back fond memories for anyone who witnessed his meteoric rise to the top.

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20 YEARS #DIAMOND Manolo Edit

“When I first started Diamond back in ’98 I would give tees and bolts to all my friends. I would always get hyped whenever I would see them rock stuff in videos. 20 Years later, I still get that same feeling when I see somebody wearing our product. #20YEARS 1998 – 2018” – Manolo

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