Same spot. Same setup. Almost 30 years later. HUF went back to Taber Alley in SF to recreate Keith Hufnagel’s iconic dumpster ollie photo for the HUF x Nike SB ‘Forever’ video. Featuring Mason Silva and photographer Gabe Morford.
HUF Headspace Brad Cromer
Headspace is an inside look into to the mindset, creative process, and often unpredictable personalities that make up HUF. We’re taking an inside look at where they’re at, where they’re headed, and why you should care.
Fresh off the release of his signature pant, Episode 1 of Headspace follows HUF team rider Brad Cromer. From his humble beginnings filming and forging a career in Florida to the turbulent times that set him back to the Sunshine State, it’s a trippy check-in with HUF’s longest-tenured team rider.
HUF Houston
HUF in Houston. Featuring Salomon Cardenas, Mason Silva, Brad Cromer, Dick Rizzo, Nick Matthews, and Erik Herrera.
HUF x CULT
A collab 25 years in the making. CULT founder Robbie Morales breaks down his history with Keith Hufnagel for the HUF x CULT capsule, complete with a custom HUF Cruiser bike. The HUF x CULT capsule is available now HERE.
HUF Holiday 20 Lookbook // Skateboarding & Street Art
Skateboarding and street art. The Holiday collection closes out a year-long homage to HUF’s past. Taking inspiration from 90s skate culture, the collection gets an additional dose of winter-ready pieces with nods to friends in NYC, San Francisco, London and Tokyo. Shop the Holiday Collection HERE.
Nine Club EXPERIENCE #116 – Rest In Peace Keith Hufnagel
We remember Keith Hufnagel, Chris Colbourn x Cobra Man’s “Heatwave” Part, JENKEM – The History of Skateboarding’s Favorite Camera, How to be a Pro Gamer, Eldy’s pick of the week, Jamie Thomas Stop And Chat Recap and much more!
HUF Fall 20 Lookbook // Same Shit, Different Day
Same shit, different day. The Fall 20 collection on repeat in Downtown LA. Featuring HUF team riders Mason Silva and Saloman Cardenas. Video by Joe Pease. Shop the collection now HERE.
HUF Puerto Rico Rough Cut
Earlier this year – before the COVID-19 shit hit the fan – HUF took a trip to Puerto Rico to officially welcome Mason Silva to the team. Here’s extended rough cut from that trip full of more roll ups, roll aways, island vibes and good times.
HUF Welcomes Nick Matthews To The Team
HUF is proud to announce Nick Matthews as the first newly added am to its HUF apparel team. From Naperville, Illinois—just outside of Chicago—Nick has been traveling and skating with the HUF crew over the past year, most recently in Los Angeles and New York City. Watch Nick’s official “Welcome to HUF” clip out now, and stay tuned for more from Nick in upcoming HUF edits releasing soon.
HUF x REAL SKATEBOARDS // 25 YEARS OF FALLING DOWN
HUF and REAL Skateboards present ’25 Years of Falling Down’, celebrating Keith Hufnagel’s 25-year career of makes and bails as professional REAL team rider since 1993. Keith breaks down the past 25 years in this best-of montage featuring footage from all four of his REAL video parts: Non Fiction (97), Reel to Real (01), Roll Forever (05), and Since Day One (11).
HUF IN SF // DICK RIZZO, JUSTIN DRYSEN & MATT GOTTWIG
Dick Rizzo, Justin Drysen and Matt Gottwig and the SF homies spend a week rolling through the city by the Bay. Featuring the Holiday ’18 collection.
HUF WORLDWIDE // HOLIDAY ’18 LOOKBOOK
For the Holiday ‘ 18 Collection, HUF ventures back to the city of San Francisco—home to the original HUF boutique in SF’s Tenderloin District—as homage to the brand’s Bay Area roots. From the less traveled back allies of Mission District and Chinatown to the world famous Golden Gate Bridge, HUF rolls through the SF streets to showcase its latest winter wear.