HUF is proud to announce the debut of the new HUF Soto cupsole. Previously unavailable in a skate shoe, the Soto features HUF’s new “Infinity Rubber,” a specially formulated rubber compound that is significantly more durable and grippier than standard rubber formulas. To commemorate the launch, HUF selected eighteen top independent skateshops throughout the US to participate in HUF’s Soto Video Weartest Contest. Shops chose their riders, we sent each shop a pair of the Soto, and the skaters were given three weeks to film a video part… in one pair of shoes.