Nike SB | :58 With Crushed Skate Shop

Founded in 2020, Washington, D.C.’s Crushed Skate Shop sits within the historic U Street Corridor, once known as Black Broadway and the black cultural hub of the city. As the only shop serving the Districts’ skateboarders, Crushed carries on a legacy of D.C. skate shops that have occupied the same retail space for over a decade. The SB Dunk Low by Crushed is available Friday, October 7 at Crushed and Saturday, October 8 exclusively in select skate shops.

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Nike SB | Not Here By Luck | Julie Betrix

For the past three years, Nike SB’s Not Here By Luck series has been shining a light on emerging talents within women’s skateboarding. The latest episode offers a candid insight into the life of 19-year-old Julie Betrix.

Hailing from Annecy, France, Julie, like many of her peers, began skiing in the mountains before a childhood friend inspired her to take up skateboarding. It wasn’t long before the local skate shop made Julie their first female team rider.

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Nike SB | Not Here By Luck | Nazari Sisters

For the past three years, Nike SB’s Not Here By Luck series has been shining a light on emerging talents within women’s skateboarding. In a sport previously dominated by men, the series focuses on empowering women, aiming to inspire and engage with the women’s skate scene, showcasing the inclusivity and progress skateboarding brings.

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