“I first came across Aimu on Instagram’s Explore page. He had posted a little line that opened with a kickflip, and it was one of the most amazing flatground kickflips I had ever seen. I went straight down the rabbit hole watching all his videos. Instantly, I became a fan. His pop, his power, his board control, his finesse, and the way he stays calm on the board—it’s just really beautiful to watch him skate.

At Primitive, we have always built our team around three eras: honoring the past, representing the present, and pushing the future. I take pride in helping carry that mission forward by supporting the next generation of skaters who are laying the foundation for where skateboarding is headed. After watching Aimu skate—and later getting the chance to meet and skate with him myself—I knew right away he was going to be an important part of that future, carrying the torch not just for Primitive but for skateboarding as a whole.

I am honored to officially welcome Aimu Yamazuki to the Primitive Skate family.” – Paul Rodriguez