VIOLET/LIFE

Life Skateboards was started in the early ’90s by pro skater Ron Allen after leaving H-Street. The name of the company came from De La Soul’s track This Is a Recording 4 Living In a Fulltime Era (L.I.F.E). The team included Sean Sheffey, John Reeves, John Deago, Kien “Donger” Lieu, and Ron Allen himself—just to name a few.

Life dropped their defining video, A Soldier’s Story, in 1991. The video was gritty and unfiltered, introducing Sean Sheffey in his breakthrough part that closed the video and helped cement Life as a company.

Life Skateboards was active roughly from 1990 until about 1993.

Now in 2025, Violet has teamed up with Life’s creator Ron Allen to release shirts and boards featuring the original Life shape and the iconic logo that Ron drew himself when he started the company.

Appearances by Ron Allen, Troy Gipson, Patrick O’Mara, Kris Brown and Mike Ward.

Shop the Collection HERE.

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CANDYLAND

A video by William Strobeck for Supreme in San Francisco. Starring Pablo Ramirez, Kader Sylla, Rowan Zorilla, Kevin Bradley, Vincent Touzer, Sage Elsesser, Tyshawn Jones, Caleb Barnett, Adam “Joogy” Taylor, Sean Greene, Jeff Carlyle, Zak Krull, Tetty, Eddie Cernicky, Sean Pablo, Matt Finley, JB, Santino Gagliarducci, Aidan Mackey, Mark Gonzales, Jamal Gibbs, Nik Stain, MANCHHHHH!, Ben Kadow, Taylor Nida, Beatrice Domond, Cher Strawberry, Auguste Bouznad, Andrew Torralvo, Elissa Steamer, Lui Elliott, Tino Razo and Jason Dill.

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“the fat kid” – William Strobeck

“A compilation of videos that were put together in a promo for a bigger video i was making in 2010 named “buddy boy”…never happend,maybe someday.” – William Storbeck. Featurng Mark Gonzales, Jake Johnson, Alex Olson, Stefan janoski, Tim O’Connor, Reese Forbes, Jason Dill, Fred Gall, Andrew Gosselin, Anthony Pappalardo, Dylan Rieder, Josh Kalis, Stevie Williams, Kevin Taylor and Brengar.

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