Vans, the global leader in skateboarding for over 50 years, celebrates Vans’ partnership with Skateistan, the award-winning international non-profit organization which empowers youth through skateboarding and education in Afghanistan, Cambodia, South Africa and supports other social skate projects around the world.
With this campaign, Vans reminds fans that skateboarding would not be where it is today without the strength of community. In a new video campaign titled“Where It Starts”, Vans and Skateistan zero in on what makes skateboarding so special—the streets, skateparks, backyard pools and communities that built skateboarding from the ground up. Fans will hear from skateboarding’s most talented stars including skateboarding legend, Vans ambassador and Skateistan board member, Tony Hawk, Vans skaters Lizzie Armanto, Pedro Barros, and Yann Horowitz.
Now through September, Vans will donate $10 USD from every pair of Vans Custom Skate Classics purchased from Vans on https://www.vans.com/customs from June 21 to August 30, 2021 – up to US$200k – to Tides Foundation in support of Skateistan. Consumers will be able to create their own unique pair of Vans Skate Classics and in doing so, can give back to an incredibly worthy cause in honor of Go Skateboarding Day. Share your custom designs and where skateboarding started for you by tagging @vansskate on social media today!