Hard Luck Mfg. is a bearing company represented by a crew of skaters led by Jason Jesse, that all share a passion for skating, riding motorcycles, surfing, hauling ass and “eating shit”. Lakai and Hard Luck Professional Riley Hawk embodies that mentality to the core. The idea behind this project revolved around Riley and his appetite for destruction. Plus, nothing quite beats two skateboard companies working together to support skateboarding and skateboarders. Watch here as Riley and Jason terrorize the roads in this co-branded piece.
For the Love of Skateboarding