Riley came to Lakai after the launch of his Dad’s shoe, inspired by the commercial that Tony and Manchild had created. He wanted to do something similar, a conceptual commercial with a collection to match. Riley decided to create an 80’s Dogtown vibe with the shoes, apparel, and commercial. Baker was down to make it a co-branded project, and the rest is history.
Cody Chapman comes correct with his team edition Newport Hi Colorway and Cold Dawg Pack. Cody moved to Los Angeles 6 months ago and has stayed busy in the streets. When deciding what to shoot for his newest ad, he decided to take it back home to Santa Cruz, CA right down by the beach. Enjoy this commercial from Cody’s ad shoot complete with homies, brews, and plenty of stoke!
When it came time for Yonnie to design a team edition shoe, he decided to put his own spin on an existing model that he already loved to skate, the Fremont. Yonnie updated and colored the Fremont upper and put it on our PARA-MOUNT™ outsole with DELUX-LITE™ footbeds and custom insole artwork. Watch him put them to the test in this heavy line at Union Square. Pick up a pair HERE.
Introducing the Cherry Blossom Pack by Nico Hiraga. Designed by Nico and inspired by his Japanese heritage. The cherry blossom season is widely anticipated and celebrated in Japan. Not only do the blossoms mark the return of Spring; they represent mindfulness, an enjoyment of the present moment, and spending time with loved ones. All of these ideas fully encompass Nico and his love and passion for skateboarding, family, and friends. Check them out HERE.
Stevie Perez’s second signature Lakai model makes its debut. Stevie kept busy all year traveling and skating, and stacked a healthy amount of footage. Keeping tradition alive, Stevie wanted to switch it up from the everyday skate video, and filmed this whole part with a VX. Pick up a pair HERE.
Puerto Rico is an amazing place with great people, food, beaches, and an abundance of skate spots. Yonnie Cruz’s family lives there, so with him as our guide we covered a lot of miles up, down, and across the island. Watch Yonnie, Stevie, Cody, Simon, Tyler, Griffin, and James rip through some of PR’s finest offerings.
When CCS texted Tony Hawk about doing 100 of a trick in his Lakai shoe, on VERT, he made sure to let them know that meant he had to hit almost 200 walls of his ramp in one session. Not skating vert, we didn’t really know what this meant. Apparently it’s like running a marathon just to hit 12 walls in one run, so it was a tall order. Thankfully, Tony is as pro as he was at 14 and banged them out for us with a smile! We couldn’t be more stoked to see the legend in one of CCS’s wear tests! See how his shoe held up and grab a pair at CCS.com today!
Lakai is proud to release thier latest collaboration with legendary hip-hop group EPMD of New York City. The footwear and apparel collection is inspired by EPMD’s first album, “Strictly Business” as it hits its 30 year anniversary. See the full collection HERE.
Yonnie Cruz and Vincent Alvarez for the Lakai x Theories collection. Check out this full East Coast meets West Coast edit featuring Yonnie and Vincent skating through New York City and Downtown Los Angeles. See the Lakai x Theories footwear and apparel collection HERE.
The Lakai team headed down to Prince Park in Oceanside, CA to skate, barbecue, and toss out a bunch of product. The guys ripped every square inch of the park and hundreds of dogs were grilled for everyone that came out. Check the full edit here with Tony, Jimmy, Manchild, Stevie, Vincent and others.
Tony Hawk’s signature shoe for Lakai makes its debut. We needed a video for it, and Tyler “Manchild” Pacheco said he had an idea. Well, here it is! – Lakai
In the summer of 2017, Simon was in a terrible car accident resulting in a shattered pelvis and multiple fractures throughout his body. What would have put some people out for years didn’t even set Simon back an entire year. 10 months later and he is back on an absolute terror. Watch Simon rip some backyard pools in his first skate edit back since the accident. We love ya Simon!