Montage / Edit, New Product, Video

VIOLET/LIFE

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Life Skateboards was started in the early ’90s by pro skater Ron Allen after leaving H-Street. The name of the company came from De La Soul’s track This Is a Recording 4 Living In a Fulltime Era (L.I.F.E). The team included Sean Sheffey, John Reeves, John Deago, Kien “Donger” Lieu, and Ron Allen himself—just to name a few.

Life dropped their defining video, A Soldier’s Story, in 1991. The video was gritty and unfiltered, introducing Sean Sheffey in his breakthrough part that closed the video and helped cement Life as a company.

Life Skateboards was active roughly from 1990 until about 1993.

Now in 2025, Violet has teamed up with Life’s creator Ron Allen to release shirts and boards featuring the original Life shape and the iconic logo that Ron drew himself when he started the company.

Appearances by Ron Allen, Troy Gipson, Patrick O’Mara, Kris Brown and Mike Ward.

Shop the Collection HERE.

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Montage / Edit, Video

Deep Fried Cookout

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Featuring Marshall Manuel, Axel Glenney, Matt Mehl, Mason Coletti, Anthony “Big-T” Armanasco, Emile Laurent, Ryuhei Kitazume, Rob Bootes, Nile Gibbs, Jared Burke, Alex Moran, Greg Dehart, Josh McLaughlin, Giorgio Villone, Adam Taylor, Eddie Cernicky, Mathew Gilstrap, Dillon Krull, Andrew Fiene, Dustin Partridge, Michael Schiedt, Julian Fasold, Johnathon Yarolem, James Ferrando, Shin Sanbongi, Finn Pope, Gabriel Vasquez, Cody Thompson, Reese Barton, Jp Escobar, Andrew Reynolds, Ivan Glenney, Notis Aggelis, Martinino Cattaneo, Sean Greene, Willow Voges Fernandes, T4, Kevin Spanky Long, Vance Valenti, Kenny Hurd, Frankie Decker, Nick Michel, Jeff Carlyle, Chris Rivera, Nick Tyrell, Daniel Zapata, Zack Krull, John Francomacaro, Tfunk, Yolo Barragan, Angus Cloud, Chris Athans, Matt Militano and Xavier Frazier.

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Montage / Edit, Video

15 Years of Magenta – MIXTAPE

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Celebrating 15 Years of Magenta by pulling some favorite clips from our classic videos ‘Microcosme’, the ‘Hill Street Blues’ & ‘Just Cruise’ series, ‘Panic in Gotham’, ‘Soleil Levant’, ‘Balade’, ‘Magentapes’, ‘Brutalista’ & more

Featuring Leo Valls, Soy Panday, Vivien Feil, Ben Gore, Jimmy Lannon, Carlos Young, Jesse Narvaez, Jameel Douglas, Shogo Zama, Ruben Spelta, Casey Foley, Mike Mag, Sergio Santoro, Florian Maillet, Masaki Ui, Morgan Campbell & friends!

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Interview, Montage / Edit, Video

The Punk Skateboarder Japan Can’t Tame w/ Japanese Super Rat | SKATE TALES – Red Bull

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Time to get loud! Skate Tales touches down in Japan to meet Kento Yoshioka AKA Japanese Super Rat.

The leading light of Japan’s underground skate scene, Japanese Super Rat is taking non-conformity and no-complies right to the cutting edge of Japanese creative output in skateboarding currently.

Madars rocks out with the man at the forefront of Japan’s skateboarding counter-culture before linking up with the guiding spirits behind the Evisen and Tightbooth brands to find out what makes this bundle of energy tick just as he does.

Beginning in the beachside town of Zushi, Madars and Kento retrace the formative moves which kickstarted the creation of the punk juggernaut that would become the Japanese Super Rat phenomenon of today.

Nightfall in Tokyo brings out a cast of supporting characters which help shape the wider picture of the currents within this dynamic and globally influential youth culture movement in 2025.

From fever dreams to nocturnal scenes, punk meets perseverance as Skate Tales rolls out with the Emperor of the Underground in a rare glimpse into the hidden side of Japanese skate culture!

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