2013: The Year Modern Skateboarding Broke – JENKEM

2013 might seem like a random arbitrary year to most people, but to Jenkem, it’s the year the current era of skateboarding was born. It kicked off with a number of notable pros leaving their long-term sponsors, and many of them went on to start some of the most dominant brands of today. Jenkem’s friend and contributor Andrew Murrell picked out and wrote up the most notable events of 2013 in a neat timeline (featured in Jenkem Vol 3), and Alex Coles brought it to life in his usual video essay format.

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JENKEM Went to Mardi Gras with Nora Vasconcellos

Skateboarding (probably) won’t make you rich, but it can definitely make you rich in experiences. Case in point: What other job would randomly fly you to Mardi Gras to party and interview Nora? When Adidas asked if Jenkem might be interested in the idea as a way to promote her new shoe colorway, they quickly agreed as neither Nora or Jenkem had ever been to New Orleans and were curious to check out one of the biggest parties of the year. With additional help from Philly (New Orleans native & Owner of Humidity Skate Shop) as a host and tour guide, they headed down to ride the wave of parties, film an interview with Nora while she was injured, and learn from the locals.

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