Santa Cruz Skateboards, located in Santa Cruz California, was established in 1973 by then owners, Richard Novak, Doug Haut and Jay Shuirman who founded NHS Inc. Santa Cruz Skateboards has long been revered as one of the original skateboard companies that has not only survived over the years, but contributed to the innovation and modernization of skateboards and skateboarding. From the beginning, ‘TIL THE END.
Skating Pools with 62 year old Steve Alba! – Santa Cruz
We met up with Salba and Phoenix Sinnerton to see what goes into a day in the deep end. We hope we will be skating pools when we are 62!
9.14″ Fabiana Delfino PINBALL Shaped Deck Product Challenge! – Santa Cruz
Today we are hyped to skate Fabiana Delfino’s latest Pinball board! SC Brand Manager Andrew Cannon puts this setup to the test with 3 challenges at Tempe Skatepark.
Santa Cruz in OZ for 2025’s Belco Bowl Jam
Heavy link up with Santa Cruz homies in OZ for 2025’s Belco Bowl Jam featuring Rob Pace, Maurio McCoy, Erick Winkowski, Jereme Knibbs, Taiga Nagai, Gabriel Ribeiro and more!
SMALLEST Santa Cruz Makes: 7.25 Super Micro Complete Product Challenge
SC Brand Manager Andrew Cannon puts the smallest setup they make to the test with 3 different challenges.
Santa Cruz The Process: Blake’s Hardflip Back Tail – All Attempts & Close Calls!
Blake Johnson’s Hardflip Backtail session filming for Santa Cruz’s TEAM Montage 2025.
STOMPING GROUNDS – KEET OLDENBEUVING & BYST ACADEMY
If the World Skateboarding Tour brings together skateboarders of the world in a kind of circular flowering, then those roots stretch out like spokes from the WST hub to a whole lot of very different backgrounds from which each of our skateboarders came.
The first episode focuses on the charismatic twenty-year-old Dutchwoman Keet Oldenbeuving from Utrecht in the Netherlands. From dragging a grind rail out the front of her house to featuring in video parts for Nike and Santa Cruz Skateboards, Keet has already managed to strike a sponsorship balance few achieve in this day and age.
A look INSIDE my Santa Cruz MISPRINTS PART! – Tom Asta
In todays video I give you guys a closer look into my Santa Cruz Skateboards MISPRINTS part. I dive into the challenges of each trick and what goes on inside my brain while filming video parts!
This is the Santa Cruz Skateboards TEAM 2025
Santa Cruz AM Video Coming SOON!
SALBA TIGER REISSUE Product Challenge w/ Andrew Cannon! – SANTA CRUZ
Andrew Cannon is stoked to skate Salba’s Tiger Reissue and put this deck to the test with 3 challenges from the bins to see how this skates.
Rob Pace and The SC OZ Team DESTROY Tasmania – Santa Cruz
Join the the Santa Cruz Australia crew Ethan Copeland, Rob Pace, Jett Dehaan, Taniah Meyers & Brendan Cross on tour.
10.35 WINKOWSKI PRIMORDIAL PRODUCT CHALLENGE – SANTA CRUZ
Santa Cruz is hyped to announce Erick Winkowski’s 10.35 Primordial deck! Wink’s newest pro model features multicolor prismatic foil artwork by Ken Taylor and front wheel wells! SC Brand Manager Andrew Cannon puts this setup to the test with 3 challenges at Tempe Skatepark in AZ.