Style is Everything: How Jim Phillips Inspired Shepard Fairey – Santa Cruz

How do artists get their start? What influences and inspirations help them create their signature style? Today, we take a look at two legendary artists – Jim Phillips, renowned artist behind iconic artwork for Santa Cruz Skateboards, and Shepard Fairey, whose OBEY brand is recognized all around the world. In this video, we explore the story of how Jim’s distinctive techniques inspired Shepard’s work – and learn how to maintain style and authenticity in any project.

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Meet The 63-Year-Old Female Skateboarding Pioneer Breaking Barriers & Going FAST! | Judi Oyama – Santa Cruz

Meet Judi Oyama, a 63-year-old skateboarder who has been ripping the streets and skateparks for decades. As a pioneer of the sport, Judi was there for the inception of Independent Trucks and helped recruit many notable names to the Santa Cruz Skateboards team.

But Judi’s love for skateboarding doesn’t stop there. To this day, she still competes in slalom competitions, and is even a member of the US Slalom Skateboarding team. In addition, Judi holds onto a treasure trove of skateboarding memorabilia, including rare boards, vintage magazines, and more.

Join us as we dive into the inspiring story of this skateboarding legend and learn how she continues to push the limits and break barriers in the world of skateboarding, while preserving its rich history for future generations to enjoy.

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Let it SHINE – Justin Sommer’s GOLD ‘Sparrows’ Pro Model | Product Challenge – Santa Cruz

Fresh off the heels of Justin Sommer’s True Grit, it was only right that Santa Cruz set aside his Sparrows Pro Model for a Proddy Chow Wow! SC Brand Manager Andrew Cannon lets the gold shine and puts this deck to the test with some trick requests from friend and CoFounder of Skate After School Timothy Ward!

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German Prodigy – Skateboarding Against the Odds: The Justin Sommer Story | True Grit

The Justin Sommer Story follows the journey of a young skater from Berlin who had to overcome adversity to achieve his dream of becoming a professional skateboarder. Born in Berlin, Justin had to learn the ropes from his older friends and navigate the tough streets. After getting sponsored by Radio Skateboards, which was a turning point in his life, Justin fell into the party scene. Despite this setback, he never lost sight of his true passion, skateboarding. Eventually, he left Radio for an opportunity to skate for Santa Cruz Skateboards. As he grew up and matured, he turned pro and achieved his life long dream. This is a story of determination, hard work, and the power of skateboarding to change lives. Don’t miss this inspiring documentary about one of the most talented skaters in the world.

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Taking YOUR Trick Requests on a HOSOI REISSUE?! | Product Challenge w/ Andrew Cannon

Santa Cruz is back with the first product challenge of the year! This week, we set up Christian Hosoi’s ‘Picasso’ Reissue! SC Brand Manager Andrew Cannon puts this whip to the test with tricks submitted by YOU on the flat bar, flatground & some transition! Hit up your local for Hosoi’s ‘Picasso’ reissue available now!

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