JJ HORNER ARTIST PROFILE | Santa Cruz Skateboards

We had the privilege of getting a look behind the scenes with JJ Horner, one of the creative forces behind Pyramid Country, to talk about the work he has done for Santa Cruz. From Kevin Braun’s first graphic to the newest Snacks series, JJ breaks down his process, his inspirations as an artist and talks about meeting and getting to know Kevin over the years. This is a beautiful look into the creative process. Filmed and Edited by Eric Danescu.

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Emerica Presents: The Dakota Servold Wino G6 Slip-On

Dakota Servold sits down and discusses how he chose to design his signature color-way of the Wino G6 Slip-On. From selecting a full grain leather for a better fit and extra durability to custom insole artwork on a G6 Foam insole, Dakota designed his colorway to be exactly how he wanted in order to become the shoe that he chooses to skate in. Available now at skate shops or HERE.

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Tiago Lemos NM1010 – New Balance

We consider Tiago Lemos to be the best in the world. In our opinion you’d be hard pressed to find another individual with such power, technical prowess, and style on a skateboard. When Tiago joined New Balance he knew our revered history of making technical performance footwear to meet the needs of professional athletes. Numeric is proud to continue this tradition with the introduction of the 1010, the first signature shoe for Tiago Lemos. Trust Tiago. NB#

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