Nike SB | Not Here By Luck | Julie Betrix

For the past three years, Nike SB’s Not Here By Luck series has been shining a light on emerging talents within women’s skateboarding. The latest episode offers a candid insight into the life of 19-year-old Julie Betrix.

Hailing from Annecy, France, Julie, like many of her peers, began skiing in the mountains before a childhood friend inspired her to take up skateboarding. It wasn’t long before the local skate shop made Julie their first female team rider.

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Nike SB | Not Here By Luck | Nazari Sisters

For the past three years, Nike SB’s Not Here By Luck series has been shining a light on emerging talents within women’s skateboarding. In a sport previously dominated by men, the series focuses on empowering women, aiming to inspire and engage with the women’s skate scene, showcasing the inclusivity and progress skateboarding brings.

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Nike SB | Who Would Have Thought? | Rayssa and Shane

Rayssa Leal has been skating since she was six years old. She grew up shredding and watching bootlegs of Shane O’Neill’s breakthrough 2009 “Debacle” part. Fast forward to 2021 and Rayssa and Shane are skating together on the world stage with Rayssa repping the Nike SB Shane on her feet.

‘Who Would Have Thought?’ is a new series about the connections the Nike SB community created over the last 20 years. Connections that cross continents, cultures and any other classification you can imagine.

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100 Kickflips In the Nike SB x Polaroid Dunk Low – CCS

Since 100 Kickflips are so easy for Matt CCS decided to add another task on top of them and have him shoot Polaroid portraits of different friends he ran into through out the day. Lucky for you he ran into some really good friends.

CCS handled the kickflips and the portraits and to make this drop even more special they had Ishod Wair, Stefan Janoski, Mason Silva, Grant Taylor, Dashawn Jordan and Tanner Burzinski sign the Polaroids that Matt shot and CCS will be throwing them in random Polaroid Dunk boxes for a few extra lucky customers who get the almighty W.

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Nike SB | Polaroid

Photography’s role in skateboarding cannot be overstated. When you first start skating, it’s a portal for inspiration and discovery – an introduction to a new world that lies beyond your hometown.

Nike SB followed Sarah Meurle around Barcelona as she photographed Brian Anderson in the upcoming SB Dunk by Polaroid as they discussed skateboarding’s close ties to creativity, her passion for photography, and photography’s role capturing leaders. The Polaroid Dunk lands in select skate shops and SNKRS Tuesday, April 5.

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