Skateboarding legend Paul “P-Rod” Rodriguez (@prod) has been in the skate game for a long time now. Having been pro for almost two decades, Rodriguez has skated for some of the biggest companies in skateboarding (Girl, Plan B), before starting his own brand Primitive in 2014. In just over five years, Primitive has become one of the biggest hardware and soft goods brands in skateboarding, with a stacked pro team and clothing collaborations with brands such Rick and Morty, Kikkoman Soy Sauce, Dragon Ball Z and more.
Primitive Skate Gold Pack | Paul Rodriguez & Tiago Lemos
Primitive Skateboarding was established in early 2014 by Paul Rodriguez and Heath Brinkley. Our pros are Paul Rodriguez, Tiago Lemos, JB Gillet, Bastien Salabanzi, Nick Tucker, Devine Calloway, Carlos Ribeiro, Brian Peacock, Wade Desarmo, Franky Villani and Trent McClung. Ams: Tre Williams and Robert Neal. Gold Pack available HERE.
Clips From The Moat: Nyjah and P Rod – Tampa Pro 2010
When P-Rod and Nyjah are topping the podium, you know that a whole crowd’s minds were just blown. Enjoy some highlights from their final runs during Tampa Pro 2010—Nyjah dreads and all.
Paul Rodriguez – Road To Recovery Episode 4: You’re Doing Too Much
Episode 4 of Paul Rodriguez on his road to recovery back into the limelight of skateboarding.
Day In The Life with Paul Rodriguez
“Here’s a typical day of my life while recovering the last few months. Most of my time has been spent in the gym working out, getting physical therapy and at the Primitive offices!” – Paul Rodriguez
Paul Rodriguez Andalé Unboxing | Prod Andalé Bearings
Paul goes through his latest Andale box including the new Prod Swiss, Andalé Blues, abec 7’s and more…
Road To Recovery Episode 3: A Look Back, And A Step Forward – Paul Rodriguez
The real Road To Recovery starts now!
Paul Rodriguez – Road To Recovery Episode 2: Surgical Talk
Take the NEGU challenge in honor of childhood cancer awareness month! It’s fun and easy, raises 25k, and most importantly, it helps kids fighting cancer to NEVER EVER GIVE UP!
Here’s how:
1) Write “I” on your right hand and “NEGU” on your left hand
2) Take a pic
3) Post on social media with the hashtag #iNEGUdoyou
4) Tag 5 friends
Every picture posted a donor will donate $25!
Let’s do this for the kids!!
Road to Recovery: The Terrible Triad – Paul Rodriguez
“This is a first for me, follow my journey throughout this series” – Paul Rodriguez
Paul Rodriguez “Never” Unmastered
Here’s the umastered files from my Primitive Skate “Never” part. Watch “Never” HERE.
Primitive Skate | Dos Flores
Robert Neal for the new Dos Flores line from Primitive available now.
Primitive x Paul Jackson x Paul Rodriguez
Paul Rodriguez for the Primitive x Paul Jackson Artist Series. Filmed by: Spanish Mike.