THIS is HOW Santa Cruz WON the Red Bull No Rewind Contest!

You saw the edit, now experience how Santa Cruz’s Red Bull No Rewind video came to life! Discover the creativity, dedication, and pure madness that went down at Six Ave Nashville capturing the spirit of what skateboarding is all about: having fun with your friends. Join Santa Cruz as they pull back the curtain and show you how Jake Wooten, Maurio McCoy, Tom Asta, John Gardner, Lee Charon and Joe Perrin created SC’s entry for Red Bull’s No Rewind VX contest!

Continue Reading

Tom Asta, Maurio McCoy, Jake Wooten, and the Santa Cruz Skateboards Team in: “Viral Schpiral” – Red Bull

This 50th Anniversary Bash transformed 6th Avenue Skatepark into a Fun House. Jake Wooten was floating like a helium filled balloon, Maurio Mccoy was stomping tricks with steez, Tom Asta showcased his technical wizardry, and special guest John Gardner showed off his signature brand of quirky skating. Props for this edit included laptops, balloons, fog machines, green screens, mannequins, Jake Wooten doppelgangers, lighting rigs, streamers, live bands and even a gorilla. Happy 50th Santa Cruz! The next 50 are gonna be bananas! Featuring Jake Wooten, Tom Asta, Maurio McCoy, and special guest John Gardner!

Continue Reading

Avoiding the Dark Path through Skateboarding & Family: The Emmanuel Guzman Story

Here is a peak into the life and career of one of skateboarding’s most enduring figures. With a career spanning more than two decades, Emmanuel Guzman has become known for his bold style, fearless approach to skating, and enduring passion. Santa Cruz sat down to interview Eman, his family, and fellow skaters, for a behind-the-scenes look at the highs and lows of a life spent on the board. From his early days as a kid skating the streets of Santa Cruz, to his rise to the top of the skateboarding world, Eman’s story is one of perseverance, dedication, and True Grit.

Continue Reading

Style is Everything: How Jim Phillips Inspired Shepard Fairey – Santa Cruz

How do artists get their start? What influences and inspirations help them create their signature style? Today, we take a look at two legendary artists – Jim Phillips, renowned artist behind iconic artwork for Santa Cruz Skateboards, and Shepard Fairey, whose OBEY brand is recognized all around the world. In this video, we explore the story of how Jim’s distinctive techniques inspired Shepard’s work – and learn how to maintain style and authenticity in any project.

Continue Reading

Meet The 63-Year-Old Female Skateboarding Pioneer Breaking Barriers & Going FAST! | Judi Oyama – Santa Cruz

Meet Judi Oyama, a 63-year-old skateboarder who has been ripping the streets and skateparks for decades. As a pioneer of the sport, Judi was there for the inception of Independent Trucks and helped recruit many notable names to the Santa Cruz Skateboards team.

But Judi’s love for skateboarding doesn’t stop there. To this day, she still competes in slalom competitions, and is even a member of the US Slalom Skateboarding team. In addition, Judi holds onto a treasure trove of skateboarding memorabilia, including rare boards, vintage magazines, and more.

Join us as we dive into the inspiring story of this skateboarding legend and learn how she continues to push the limits and break barriers in the world of skateboarding, while preserving its rich history for future generations to enjoy.

Continue Reading