How Tiago Lemos Turned a Skater’s Dream Into a Reality | SKATE TALES

We may all know Tiago Lemos as the king of pop, the street skater who can hit higher obstacles than anyone else. The biggest name in the game today is pro for Paul Rodriguez’s elite Primitive Skateboards and has his own signature New Balance shoe, but his story started somewhere very different indeed.

Born into poverty in the tiny town of Jaguariúna (it means river of the black jaguars in Portuguese), Tiago and his friends flew homemade kites and discovered skateboarding as a cheap way to stay out of trouble. From sleeping on the streets of one of the world’s most dangerous cities, to skating for 12 hours a day with no food, Tiago led a dreamer’s existence which relied on the kindness of friends and the balm of hope to keep his path in life headed toward a positive outcome.

In this episode of Skate Tales we dive into Tiago’s untold story—the underdog tale of a kid chasing something bigger—as Madars’s heads to Brazil to meet with Tiago’s childhood friends Kaue Cossa, Fabio Castilho, Sandro Sobral and Lucas Nascimento to learn how the biggest name in skateboarding today came up through the world’s most challenging skate scenes—and kept both his dreams, and their friendships, alive.

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New Balance Numeric | 272 Stone Island Marina

For the first time, the collaboration extends into the New Balance Numeric skateboarding line with the Numeric 272, directly informed by the Stone Island Marina sub-collection from Spring_Summer ‘025.

Tiago Lemos, Justin Henry, and Davide Holzknecht are filmed by ‪Tylre Wilcox‬ at Milano Centrale – a long-standing nerve centre for the city’s skateboarding scene.

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New Balance Numeric | Kawhi X Tiago

After decades of skateboarding interpreting and reimagining basketball silhouettes, for the first time ever basketball is turning towards skateboarding for inspiration.

The KL4 x Tiago Lemos Collection represents the symbiotic relationship between basketball and skateboarding’s deep cultures, while celebrating the stories of two icons that share a mutual respect for the street and court.

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New Balance Numeric | High Noon

Filmed in the iconic streets of Australia and New Zealand, “High Noon” stars Shaun Paul, Connor Reeve, Cato Dobbs, and Sean Ryan. With appearances from Liv Lovelace, Kai Shimakage, Riwaz Kazi, Jack Paterson, Karl Dorman, Jett Stanton, Theo Clarke, Charlie Aubery, Richard Moore, Pete Lewis, Billy Lukins, Zack Lycos, Jethro Coldwell, Tiago Lemos, Cody Riley, and Jake Hayes.

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Primitive Skatepark | 10 Year Session

It was only right to gather as much of the squad as possible to get a session to celebrate Primitive’s 10 year anniversary. Shot on April 10th, 2024. The exact day Primitive Skateboarding was founded by Paul Rodriguez and Heath Brinkley 10 years ago.

Featuring Paul Rodriguez, Giovanni Vianna, Filipe Mota, Sean Parker, Jonny Hernandez, Dylan Jaeb, Franky Villani, Taylor McClung, Carlos Ribeiro, Tre Williams, Tiago Lemos, and Robert Neal.

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